Maisa visits the headquarters of the Copaíba Environmental Association and highlights the importance of socio-environmental commitments

The actress got to know the work carried out in the region between Socorro and Amparo firsthand; the initiative was promoted by Agência Mudah, a Copaíba partner for four years.

Last week, actress Maisa visited the headquarters of the Copaíba Environmental Association, located between the municipalities of Socorro and Amparo, to learn more about the ecological restoration projects developed by the institution across 19 cities in the Rio do Peixe and Rio Camanducaia basins.

The visit took place as part of a socio-environmental commitment promoted by Mudah Agency, of which she is a partner and which has partnered with Copaíba for four years. This collaboration operates under a unique dynamic: for every social media post from a campaign led by the agency, a tree is planted, transforming digital engagement into concrete results for the environment.

During the meeting, the Mudah team was introduced to Copaíba's efforts to protect springs and restore the regional Atlantic Forest, reinforcing the importance of partnerships between civil society organizations, companies, and opinion leaders to raise awareness about environmental preservation.

More about Copaiba

Founded in 1999 by a group of friends concerned about the degradation of the Atlantic Forest in the municipality of Socorro, São Paulo, the Copaíba Environmental Association is a nonprofit organization, qualified as a Civil Society Organization of Public Interest (OSCIP), operating in 19 municipalities in eastern São Paulo state and southern Minas Gerais. Currently, the association promotes ecological restoration projects and programs; native seedling production; environmental education initiatives; and participation in public policy. In total, it has produced over 4 million seedlings, 300 partner landowners, restored 713 hectares, and 40,000 participants in environmental education experiences. Learn more at: https://copaiba.org.br/.