Production of the book is the result of joint work between Editora MOL and Jungheinrich Brasil, one of the global leaders in intralogistics; The launch took place during the 1st ESG Abralog Week in São Paulo.

The official launch of the children's book 'Viva a Mata Atlântica' took place on October 3rd, during the 1st ESG Abralog Week, in São Paulo. With a circulation of ten thousand copies – which will be distributed free of charge to students and teachers from public schools who visit or carry out projects with the Associação Ambientalista Copaíba – the work has already secured a donation of R$ 40 thousand, which was destined for the NGO and whose resources will be used for the preservation and restoration of forests. The book is the result of a partnership between the company Jungheinrich Brasil, one of the global leaders in intralogistics, Editora MOL, the largest social impact publisher in the world and the NGO Copaíba.

The event was attended by more than 150 people and had as speakers and project presenters: Vigold Georg, vice-president of Jungheinrich for Latin America, Caroline Muccida, new business manager at Editora Mol and Tatiana Terasin, Education Coordinator Environmental of Copaíba. Each of those present received a copy of the book at the end.

With the aim of becoming a guide that brings together the main information about this Brazilian natural heritage, covering the biodiversity of plants and animals, as well as the importance of the forest for life and the threats faced, the book was written to inspire children and teenagers to join a generation of environmental restorers. “Even before the launch, the work has already opened many paths for our Environmental Education Program, Geração Restauração, and the donation made by Jungheinrich had a great impact in starting new projects, in addition to expanding actions and services”, explains Tatiana Terasin .

The content included in the publication helps with the literacy of children and adolescents, as it uses an interactive language and is full of infographics, activities, illustrations, QR Codes and curiosities, which help to address topics such as deforestation and the importance of preserving the forest and the biodiversity of fauna and flora. “The idea is to share the reading with family and friends, making people aware of the importance of this topic, as the Atlantic Forest is on the list of 36 natural regions in the world that require urgent preservation and restoration”, explains Lauro Carvalho, Head of Marketing and Latam Training from Jungheinrich Brasil.

In order to train teachers to address the urgency of restoring the Atlantic Forest in the classroom, expanding environmental education actions, Copaíba created the “Geração Restauração” education program. To date, around 110 teachers have already been assisted and will reach at least 100 more professionals by the end of the year.

“With the support of 'Viva a Mata Atlântica', educators plan classes and, as a complement, offer students visits to educational spaces in Copaíba. During this experience, all children and teenagers receive a copy of the book. By the end of the year, we hope to welcome at least two thousand students”, concludes Tatiana Terasin from Copaíba.

About Jungheinrich:
Jungheinrich is one of the global leaders in storage management and material flow solutions. Innovative, it offers its customers consultancy and intralogistics solutions, with a comprehensive portfolio of forklifts and automated storage systems. Headquartered in Hamburg-GER, it is a publicly traded company, with shares traded on the German stock exchange. Represented worldwide in 41 countries, it employs more than 18,000 employees. In Brazil, it has headquarters in Itupeva (SP) and branches in the cities of Belo Horizonte (MG), Cabo de Santo Agostinho (PE), São José dos Pinhais (PR), Itajaí (SC), Rio de Janeiro (RJ) and São Leopoldo (RS).

About the Copaíba Environmental Association:
The Copaíba Environmentalist Association was born from the dream of four students who wanted to reforest the banks of a river and, today, it involves integrated environmental actions. These are ecological restoration projects, production of native seedlings, environmental education and public policies in the Peixe and Camanducaia river basins, in the middle of the Atlantic Forest. The NGO's area of activity includes 19 municipalities in the east of the state of São Paulo and the south of Minas Gerais.

About Editora Mol:
Founded in 2007, Editora MOL has already donated more than R$ 60 million to more than 190 social organizations through the sale of books, magazines, calendars, albums and other publications with positive and accessible content. All MOL products are developed in partnership with large retail chains and part of the profits are donated to causes. The company's co-founders, Roberta Faria and Rodrigo Pipponzi, are social entrepreneurs recognized nationally by the Folha de São Paulo Social Entrepreneur Award and internationally by the Schwab Foundation, the social arm of the World Economic Forum.