Let's turn off the lights!

Let's turn off the lights!

Published On: 17 de March de 2016

Copaíba, an affiliate of the MATA ATLÂNTIVA NGO NETWORK (RMA), supports this initiative.

THE NETWORK OF ATLANTIC FOREST NGOs officially joins the Earth Hour movement, the world's largest symbolic act for solutions to face the challenges posed by climate change. In 2016, Earth Hour takes place on Saturday, March 19, when thousands of people, cities and businesses around the world turn off their lights for 60 minutes, between 8:30 pm and 9:30 pm.

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“The campaign is already a worldwide reference and we hope that it will not only last for that one hour when the lights go out, but that it will be kept alive throughout the year. May the awareness it provides be transformed into practices for people's daily lives”, says the executive director of Fundação SOS Mata Atlântica, Márcia Hirota.

To this end, RMA, through its almost 300 affiliates, will encourage the use of its communication channels, such as dissemination on the portal, social media channels, newsletter and other vehicles.

“Earth Hour is a movement for everyone”, emphasizes the Superintendent of Public Policies and External Relations of WWF-Brazil, Henrique Lian.

Earth Hour 2016 marks the eighth year of the campaign in Brazil – and the tenth in the world, since its creation, in Sydney (Australia), in 2007. In each edition, some of the world's best-known monuments – such as the pyramids of Egypt; the Eiffel Tower in Paris; and the Acropolis of Athens – are left in the dark for sixty minutes, as a warning to the problems faced as a result of climate change.

In Brazil, during these eight years, the Christ the Redeemer, in Rio de Janeiro, has also been erased; the Estaiada Bridge, in São Paulo; the Esplanade of Ministries and the National Congress, in Brasília; and the São Francisco de Assis Church (Igrejinha da Pampulha), in Belo Horizonte – in a total of more than 600 Brazilian icons that have already been left in the dark.

About Earth Hour

Earth Hour, known globally as Earth Hour, is a global initiative of the WWF Network to tackle climate change. Since its first edition, in March 2007, Earth Hour has not stopped growing. What started as an isolated event in one city, Sydney, Australia, has become a global action, involving one billion people in more than 7,000 cities in 162 countries and territories.


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